House of Progress
Project: Audi Showroom - House of Progress
Client: Audi AG
Realisation partner: Schmidhuber Brand Experience GmbH
House of Progress - Vienna
In the heart of Vienna's city centre, visitors can experience the world of electric mobility from Audi in the "House of Progress". The interior is designed to credibly underline the Audi brand values. Clear lines, clean transitions, eye-catchers: making the impossible possible in the shortest possible time and turning the vision into reality - that was the challenge of this project.
Zoning was created on both floors to meet the different requirements of visitors and customers. The bar & lounge on the upper floor functions as a meeting point for the exchange of ideas. Simple materials for a clear design are used throughout the project.